João Cruz (Porto, 1990) lives in Porto, Portugal, where he works as Content Producer at The Fladgate Partnership with the Port Wine brands Taylor’s, Croft and Croft Pink, Fonseca, BIN27 and Krohn; the hotels The Yeatman, Infante Sagres and Vintage House Pinhão as well as Vogue Café.
After completing his degree in Audiovisual Communication Technology (2012), he worked with the directors Pedro Flores and Gonçalo Tocha as the sound director of documentaries about the northern region of Portugal. The film "The Mother and the Sea” (2013), by Gonçalo Torcha, won the award for best feature film at doclisboa 2013 and was exhibited at MoMA.
Between April of 2015 and April of 2016 he travelled to Latvia and did European Volunteering Service in Sigulda’s Waldorf Kindergarten, where he was a pedagogic assistant, learned about Waldord and developed photography and video projects about the kindergarten and the region.
From the end of 2016 until the beginning of 2018 he joined WOW Agency - Brand Energizers, where he was the Image & Sound Director and worked on projects in different commercial sectors.
His personal work focuses on the relationship between people and the landscape. He also develops photography and video workshops with organizations.


2018- Content Producer at The Fladgate Partnership
2013- Freelance Photographer and Videographer
2016-2018 Image & Sound Director at WOW Agency - Brand Energizers, Portugal
2015-2016 Teaching Assistant at Sigulda’s Waldorf Kindergarten, Latvia
2014- Photography and Video trainer, Portugal
2013 Audiovisual Technician at ESMAE, School of Music, Arts and Performing Arts, Portugal


2008-2012 School of Music, Arts and Performing Arts, Undergraduate Course In Audiovisual Communication Technology, Portugal
2006-2012 Conservatory of Gaia, Course of Classical Guitar, Portugal


2019 Food Photography Workshop with Pedro Brum, IPCI, Porto, Portugal
2017 Photography, Creativity and Instagram Workshop with @o_pinheirojose, Porto, Portugal
2014 Course of Teaching Skills, Unicenter, Porto, Portugal
2016 Master Class by Godi Keller about Waldorf Pedagogy, Latvia
2012 Workshop of Sound to Cinema, by Vasco Pimentel, Portugal
2011 Master Class of Guitar by Professor Paulo Vaz de Carvalho, Portugal
2009 Lighting Course Integrated in Work Context, São João National Theater, Portugal
2007 Workshop Dark Chamber, Universidade Júnior, Portugal
2007 III Master Classe of Guitar, Dejan Ivanovich, Portugal
2006 Grade 2 Guitar, The Associated Board of the Royal Schools of Music
2003-2006 Cadências, Center of Musical Studies, Guitar, Portugal


2016 “While Away”, LX Factory, Lisbon, Portugal
2013 “Persona”, Geraldes da Silva Gallery, Porto, Portugal
2012 “Persona”, Projecto 12, Portuguese Center of Photography, Porto, Portugal
2011 “Portraits & Landscapes”, Barcelona Showcase, Batlló House, Barcelona, Spain
2010 “Junkies”, Dali Daki Bar, Póvoa de Varzim, Portugal